The 12th Brand
Searing Steak. Sharing Spirit.
The 12th Brand allows Texas A&M fans to leave their mark—Aggie style. Our unique branding iron sears steaks and shares spirit, offering a distinctive way to showcase your school pride at every cookout. Unlike other novelty BBQ items, our product is crafted by current students who share a passion for A&M and is officially licensed by Texas A&M, supporting student entrepreneurship and charitable causes. Celebrate tradition, ignite storytelling, and show your Aggie spirit with every sizzle.
About our product
The 12th Brand offers a unique branding iron that allows fans to grill with pride by searing the Texas A&M logo into their favorite meats, bringing college spirit to the BBQ.
Our product is perfect for tailgating, BBQs, or as a distinctive gift for the Aggie in your life, crafted by students who share the same passion for A&M.
Officially licensed and designed with quality, we guarantee our branding iron enhances your grilling experience while supporting student entrepreneurship.
Our Cause
Brazos Valley Cares is a nonprofit organization based in the Brazos Valley region of Texas. Their mission is to provide support and resources to individuals and families in need throughout the area. They focus on a range of services including, but not limited to, assistance with food, housing, and health care. Their goal is to help people achieve self-sufficiency and improve their overall quality of life. The 12th Brand and Brazos Valley Cares believes that by supporting veterans and their families, we are making a meaningful investment in the well-being and impact of our local area. All of our proceeds will go towards the BVC mission to support local vets.
Our Story
We are a group of graduate students working toward our Master’s in Business, brought together by a shared passion for leadership and entrepreneurship. As part of our academic journey, we decided to create a company that reflects our connection to Texas A&M and the traditions we love. Inspired by Aggie football, barbecue, and tailgating, we developed a product that brings the energy of game days to fellow fans. Our goal is simple: to celebrate what it means to be an Aggie and share that experience with others.
